We are thrilled to share a sneak peek behind the scenes of Raphaella's latest campaign ad, featuring the stunning Marina, who has modeled for us before and now graces our campaign as the face of our brand. Marina perfectly embodies the confident LA boss woman, showcasing her roots while staying grounded and down to earth—qualities that resonate deeply with Raphaella's ethos.
Our campaign was brought to life by the talented and reputable videographer, Chris Arader. Known for his ability to capture the essence of a brand, Chris's vision aligned perfectly with ours, and he skillfully portrayed the spirit of Raphaella in this shoot.
Location Highlights:
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Manufacturing Factory, Downtown Los Angeles: We began our journey at the heart of our operations—our manufacturing factory in downtown LA. This location holds significant meaning for us, symbolizing our commitment to high-quality production and a safe working environment. The raw, industrial backdrop provided a powerful contrast to Marina's elegance, emphasizing the strength and resilience that define our brand.
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Cityscapes of Los Angeles: Moving through the vibrant streets of Los Angeles, we captured the dynamic energy of the city. Each shot highlighted Marina's versatility and the seamless blend of sophistication and authenticity that Raphaella stands for. From bustling avenues to serene urban spots, every scene was meticulously chosen to reflect the multifaceted nature of our brand.
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Rooftop Views: We concluded the shoot with breathtaking rooftop views, symbolizing the pinnacle of our journey. The city skyline served as a majestic backdrop, capturing the essence of ambition and dreams—hallmarks of the Raphaella woman.
A Family Affair: Rafaela, our visionary designer and CEO, was present throughout the shoot, providing her invaluable direction and blessing. Her daughter and co-founder, Sahra, and our dedicated social media manager, Camila, were also on set, ensuring everything ran smoothly. The presence of family and close supporters added a layer of warmth and camaraderie, making the shoot an unforgettable experience.
Looking Ahead: We cannot wait to share the final cut of our campaign ad with you. This project has been a labor of love, and we are immensely proud of the result. A heartfelt thank you to the entire team for their incredible support and dedication. Stay tuned for the official release, and join us in celebrating the essence of Raphaella—where confidence, roots, and authenticity converge.
Thank you for being a part of our journey.
With love, The Raphaella Team
